Project Description


Branding that pays homage to the dental practice’s beginnings in 1970 to its expansion today. The new name allows Legacy Family Dental to continue to grow and stay true to its desire to serve the community.

Legacy Family Dentistry logo with tooth icon

Step 1. Define

The Goal

Communicate that Legacy Family Dentistry is the same family-oriented, professional dental office that patients have come to know and expect.

With a rich history of family dentistry in the area, Legacy Family Dentistry continues to serve the local community and expanding to a second community to meet the needs of patients. Crafting a new name and brand that will grow with our practice while providing comfort and peace-of-mind to our patients is an important part of the future of Legacy Family Dentistry.

The Feel

Professional, Family oriented, Patient-centered.

We quickly decided that a typographic-centered logo would best suit the client's needs. I sourced a beautiful, easy-to-ready serif font for the main wordmark.

I had planned to stay far away from tooth designs because they tend to be overused; however, with some sketching, I quickly found that the L and D in Legacy Dental make a very nice monogrammed tooth that we used for the mark!

The color palette is meant to evoke friendliness and appeal to moms and secondarily to their families.

The Ideal Client

Local patients of different income levels and demographics

However, we know moms tend to make most dental appointments, so many of the logo elements were tailored to grab their attention.

Step 2. Design

Legacy Family Dental moodboard with tagline "Dental care that grows with your family"

Step 3. Result

"Thank you so much for all of your work on our branding package! It is perfect!" -Dr. Erica Booth-Barricklow

Legacy Family Dentistry Apointment Cards
Legacy Family Dentistry sign on wall, coffee mugs, toothpase and outdoor sign