Natural, intriguing, earthy, country.
Sarah wanted to achieve a farmhouse, chic look that caught the eye and made people think: that looks so nice, I bet it’s delicious! Maybe they used to like raw honey and haven’t had it for a long time—she wanted her brand to entice them to try it again. Or perhaps they’ve never tasted raw honey before—she wanted the brand to encourage them to try it. Or possibly they typically use another brand and Fox Run Apiary brand catches their eye and makes them wonder if it tastes as good as it looks, or even better than what they normally use.