The logo mark with the moon and the two moons on the sides, is representative of Astraea Consulting (the moon in the middle) sharing its expertise with clients and employees. Astraea Consulting is connected to them in a very powerful and deep way. The moon has influence over the ocean’s tides in the same way Astraea Consulting has influence over the lives of those it assists.
The color palette represents colors of deep space, we recognized the need for a vibrant element with the gold gradient and brighter blue as secondary colors.
The typography gives a sense of grounding and stability with strong yet elegant serifs. Avance Pro also supports the brand system by providing a strong balance when paired with sans serif fonts, such as the secondary font Montserrat.
Alternate Versions of the logo and tagline provide a more robust brand identity system for Astraea Consulting to use throughout its marketing collateral. Each item was thoughtfully produced to support and enhance the brand identity.