Winemaker Series wine label design details
St. James Winery commissioned us to design a label for its newest small-batch wine series. The Winemaker Series features select wines carefully crafted by the St. James Winery Cellar Crew. We wanted to create a label that communicated the high-quality of the wine as well as the hand-crafted nature of it. Each label notes details such as the wine region and vineyard blocks where the grapes were harvested.
The fonts used in this wine label design were chosen very deliberately after we dove head first into research. We wanted something that mimicked handwriting but was still legible at a small point size. Each letter was shaped and positioned very tediously on each label to make them as unique as possible.
The paper of the wine label is flat, so we took care to make certain element appear as though they are popping out to the customer.
In the end, we crafted a unique wine label yet maintained a look that is true to St. James Winery.